Istituto Marangoni x AERA: SS26 Collaboration

For the launch of AERA's Spring/Summer 2026 Collection, master's students from Istituto Marangoni Firenze produced a marketing campaign inspired by the collection's Riviera roots.

 

AERA is excited to announce its collaboration with Istituto Marangoni Firenze for the launch of its SS26 campaign.

Beginning in 2025, a group of five master’s students, specializing in Fashion Styling, Creative Direction, and Digital Content at Istituto Marangoni, developed a comprehensive marketing concept for the SS26 collection. Representing diverse international backgrounds, the students created multiple campaign proposals, working in close collaboration with AERA’s team to refine and select the final direction.

 

Drawing on the collection’s inspiration– the sun-drenched flowers of Liguria, the effortless allure of the Riviera, and the rhythms of life along the Italian coast– students produced an engaging selection of lifestyle scenes, vibrant still life images, and photos evoking a summer day at a coastal market.

 

The students also developed a proposal for the campaign’s rollout on the brand’s Instagram, thoughtfully curating the sequencing of imagery to highlight their proficiency in digital storytelling.

 

The SS26 campaign launches on Friday, April 17, 2026.

Discover the campaign on IG: @aeranewyork

 

 

PROJECT CREDITS

Educational Director: Francesca Giulia Tavanti

Programme Leader & Coordinator: Odile Orsi

Photographer: Paolo Colaiocco

Tutor: Francesco Migliorini

 

STUDENTS

Ludovica Vullo

Anastasianna Vatou

Louise Nessens

Francisca Carvalho

Luana Zibetti